in July 7, 2018, with “ Zhi enjoy • advance ” the theme of the 2018 home industry leaders summit and the industry small program starting ceremony was held in Guangzhou, Yangcheng.
The summit is co sponsored by three degrees cloud enjoy home and Tencent home, CO sponsored by the tiger olfactory network,
on the scene, Zhang Chuanxi, President of the National Chamber of Commerce and furniture decoration, Secretary General of the special branch of the housing department, three degrees, CEO Li Xin, Wang Ge, director of the Tencent network media industry department, Cai Yue and Cao Yu, chairman Cao Yu of the SUNCOO bathroom. Yong, beautiful home deputy general / e home CEO million snow ice, orange CEO Wang Rui, Optima home group electric business line general manager Li Liangchen, nature home marketing headquarters general manager Yao Wupeng, three degrees vice president Zhang Yanjun, Tencent home President Zhang Yongzhi and other business leaders, cross-border elite and media friends and so on Nearly 500 people gathered at the scene to explore the trend of industrial development and reconstruct the new retail ecology of home building materials industry.
Zhang Chuanxi, executive director of the National Federation of furniture and decoration industry association
President Zhang Chuanxi, first of all, made a speech for the summit. He said that with the rapid development of new technologies such as Internet and artificial intelligence and the deep integration of online and offline retail systems, smart retail has become an inevitable trend in the development of the home industry. As a heavy experience of traditional home building materials enterprises, to achieve breakthroughs and upgrading in the smart retail market, we need to take the initiative to integrate the needs of the development of the times.
The popularity of small programs has attracted the attention of various industries. Home building materials enterprises should also keep up with the pace of the development of the times, seize the opportunity, the layout of small programs, can drive the wisdom retail to complete the subversive change, promote the enterprise transformation and upgrading of better and faster development.
The mobile Internet has been upgrading in the second half of the year when
Wang Ge, the national sales director of the Tencent network media industry department, brought the theme speech of "see big, enjoy the future — — explore the new boundary of home marketing". He shared that with the gradual disappearance of the demographic dividend of the Internet, the increasing cost of the flow of traffic, the mobile Internet has already entered the second half. But the so-called second half is actually a commitment to the first half and a brand new start.
Tencent network media division, industry sales department, national sales director Wang Ge
In 2018, Tencent should focus on “ connect ” “ tools ” and “ ecological ” these three things, small program is the key. At present, the WeChat small program is the key link of the connection line online service scene + Tencent ecology + WeChat ecology. It can realize the full scene, multi contact, and the linker under the line. The small program can enable the whole scene, open the IP, social, content, innovation and number of new marketing methods, and become digital marketing tools. The unique attributes of the small program with light application and heavy scenes can provide smart retail marketing scenario solutions for the traditional home building materials industry and help the home industry to start a new start.
