in recent years, in the furniture industry, there emerged a kind of all aluminum furniture called “ potential shares ” some families, especially the post-90s consumer groups began to try this “ with aluminum generation ” “ far away from formaldehyde ”, ldquo; modeling avant-garde ” products. This year, Guangdong Foshan to build the domestic all aluminum furniture industry base, and set up a huge marketing team “ three-dimensional ” the whole country to promote all aluminum furniture, and in the 2018 Beijing international home exhibition, some home manufacturers also appeared with aluminum element in the home products. What is the current market share and consumer awareness of this aluminum furniture? What are the advantages and disadvantages of aluminum furniture? Can all aluminum furniture become a climate? The reporter will interview the home industry professionals with these questions and investigate the current market share of aluminum furniture.
A large number of all aluminum furniture
People often come into contact with all aluminum cabinet products in the cabinet store. In fact, the present aluminum furniture has been widely used in all the product dimensions of the furniture industry, including all aluminum wardrobe, all aluminum cupboard, all aluminum shoe cabinet, all aluminum TV cabinet, all aluminum bathroom cabinet, all aluminum bookcase, all aluminum wine cabinet, all aluminum storage cabinet, all aluminum. Tea table, all aluminum porch cabinet, all aluminum partition, ultrasonic integrated tank; intelligent all aluminum home, personalized all aluminum home, customized all aluminum home and so on appear on the market. Meanwhile, the aluminum home products produced by some manufacturers are associated with the concept of smart home, with a kind of & ldquo; the future home product ” the image show And with the booming of the customized home market, all aluminum household products are recognized because they can meet the special customization needs of some consumers. Under the influence of environmental protection policy, some traditional domestic plate, real wood furniture manufacturers or traditional aluminum profile manufacturers have begun to transform, trying to produce a new way of making aluminum furniture products.
The advantages and disadvantages of fine number all aluminum furniture
The data show that aluminum products have the characteristics of corrosion resistance, moisture resistance, non deformation and so on. It has some advantages in some specific application environments, such as bathroom and kitchen. At the same time, there are few chemical adhesives used for aluminum furniture relative to solid wood and plate furniture, which can satisfy people's good longing for zero formaldehyde; third, first Some people who are engaged in aluminum furniture products tell us that the convenient installation of aluminum products is also a major selling point at present.
However, in interviews with designers in some industries, several senior designers have said that the demand for aluminum products is still not dominant, and mainly used in “ soft decoration ” not the main furniture, because the domestic all aluminum furniture technology is still in the primary stage, too strong and not. The modified metal texture will bring &ldquo to consumers; the dull ” and “ the feeling of cheap ” and the appearance of the aluminum furniture products on the market is generally relatively single, homogeneous and obvious, and not rich in modeling choice, it is difficult to move the consumer's heart; second is now subject to technical problems, the whole The application scope of aluminum furniture is still relatively limited, it is difficult to realize the whole house application, and if it is the local application, it is likely to conflict with the overall home style; in addition, the domestic aluminum furniture products do not appear “ the top product ” no more prominent brand can be recognized by the mainstream consumer.
Market recognition is not high
Reporters randomly visit a few big home stores found, all aluminum furniture is currently only scattered to “ concept ” the image of the product appears in the business booth, the most heard in the interview is “ we do not have this product ” and ldquo; what is all aluminum? &rdquo, even the face of doubts, obviously only the mainstream of the capital home market, aluminum furniture products of limited recognition, and in the reporters on several big home enterprises, many brands also clearly indicated that there is no development of aluminum furniture products.
According to a home industry insider, the current aluminum furniture manufacturers mainly in Shandong, Guangdong and other places, many are from the former section of the profile factory, mainly in the functional furniture level, mainly with low and medium products, in the design of furniture still need to be improved, although in recent years “ North The European style &rdquo, &ldquo, new American &rdquo, and other foreign home decoration styles are becoming more and more popular with consumers, but it is clear that all the imported products have not been accepted by consumers.
How about the performance of all aluminum furniture products in the electronic business platform? The reporter in “ Tmall ” “ Jingdong ” search “ all aluminum furniture ” the product search results are less than 2000, and the price of the single product is mainly concentrated in “ less than 5000 yuan ” there are more than ten thousand yuan products, and no main stream furniture brand products appear, and compared with it, The search results for plate furniture are about 800 thousand pieces. In this way, all aluminum furniture has to go a long way if it wants to become a climate.
