The furniture industry has been slowing down

The growth of the whole home environment has been slowing down for three years. Under this market, the dominant enterprise keeps growing, the common enterprise is disheartened, and some enterprises are struggling to send out the rescue signal. This is the era of development, the era of redistribution of wealth, the more differentiated era, the acceleration of &ldquo, the differentiation of ” The situation is coming. Data statistics show that home industry growth slows down

Data statistics reflect the slowdown in home industry

Recently, the Ministry of consumer goods industry of the Ministry of industry and Commerce announced that China's home industry has slowed down for three consecutive years. In 2013, the growth rate of main business income was 14.3%. Since then, the speed was declining year by year, 10.9% in 2014, 9.3% in 2015, 0.7 percentage points in 2016 and 8.6% in 2016. Similar to the overall domestic economic situation, China's home industry has bid farewell to &ldquo, soaring &rdquo, and entering a new normal stage of steady development.

The furniture industry “ gold ” the time has come to an end,

Data obtained from the Department of consumer goods industry of the Ministry of industry and information showed that in -12 month of January 2016, the income of furniture manufacturing owners' business was 855 billion 950 million yuan, up 8.6%, and the total profit was 53 billion 750 million yuan, a total increase of 7.9% over the same period. Furniture manufacturing industry production and sales rate of 97.9%, down 0.3 percentage points from 2015. By the end of 2016, China's furniture industry has reached 5561 Enterprises above Designated Size, increasing by 271 compared with the previous year. According to the relevant data, the growth rate of Chinese furniture manufacturing owners' business revenue has slowed down for third consecutive years. In 2013, the growth rate of main business income was 14.3%. Since then, the speed was declining year by year, 10.9% in 2014, 9.3% in 2015, 0.7 percentage points in 2016 and 8.6% in 2016. Of course, the furniture industry is still 3.7 percentage points higher than the national industrial growth rate, and the latter is 4.9%.

In terms of profit, the growth of China's home manufacturing industry in 2016 was 6.1 percentage points lower than in 2015, to 7.9%, compared with 0.6 percentage points lower than the national industrial profit growth rate, and the latter growth rate of 8.5%. In terms of export, according to the customs data, the total export value of home and its parts in China was 42 billion 832 million US dollars in January 2016 -11, a cumulative drop of 9.67% from the same period, and it should be noted that the export volume was increasing while the export volume declined. Insiders said that this shows that the export price of single piece household products has been reduced, but the international share of home export trade has not decreased.

“ consumption upgrade ” promote home industry transformation

In the new normal stage, people's consumption habits gradually transition from food and clothing to personal consumption. People's demand for home products is not only satisfied with their basic use function. They prefer to add more independent ideas in home life, and pay more attention to the design concept, brand culvert and health and environmental factors, too. Popular and standardized home products have been unable to meet the needs of consumers. At present, more personalized and integrated customized home products have been widely accepted by consumers, and the social awareness and market demand of customized home products are increasing.

In order to meet the trend of market development and meet the needs of consumers, China's home production enterprises must increase the input and development of original design, improve the production technology level, improve the environmental protection standards of products and base materials, increase brand added value, expand brand influence, constantly enhance the competitiveness of the market, and run through the brand operation. We should optimize the allocation of resources and promote the transformation and upgrading of industries by means of design and service.

Comment:

National policy, demand structure, enterprise technology management and other aspects of the stability of the home market, the growth slowdown or acceleration is really difficult to foresee, stepping into 2018, looking forward to more furniture enterprises can embark on the new journey, for the majority of consumers to bring more unique exquisite design and quality products.